Dribbble: Dark patterns in subscription cancellation
Dribbble's cancellation process, showcases classic signs of the Roach Motel pattern.
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Oodie: Online shopping guilt
In the intricate web of online user experiences, websites often deploy subtle tactics to guide user behavior.
Lyft: The misleading 60% off
In the digital landscape, advertisers continually push the boundaries to grab our attention. A prime method for this? The promise of unbeatable discounts.
Thirdwork.xyz retains subscribers with a deceptive dark pattern
Emails marketing is one of the ways for platforms to drive sales and generate revenue.
Coursera: Tricky enrollment process
As the world continues to rely on e-learning platforms to access education, it's becoming increasingly important to understand how these platforms operate.
London Zoo's ticket purchase process
Visitors looking to purchase tickets on the zoo's website might notice a dark pattern called misdirection, which is used to encourage donations.
Wish.com Confirmashaming dark pattern
Confirmashaming refers to the use of guilt or shame to influence a user's decision-making process when presented with a question.
Netflix's misdirection: Hiding the pricing tier
The company has recently come under fire for using dark patterns to mislead customers into paying for more expensive plans.
Which?: Classic usage of a Roach Motel dark pattern
"Which?" uses a classic dark pattern called the "Roach Motel" to trap its users and keep them subscribed.
Redis.com: "Free" ebooks
When you visit Redis.com to download one of their free ebooks, you will be presented with a form that requests your email address.
Amazon: How to cancel Amazon Prime subscription?
Amazon, a well-known company in North America, has been accused of using dark patterns in its services in the past.
Samsung: Forcing promotional emails
Samsung decides that you definitely need the optional item without providing this choice for you.
The Globe and Mail: One ad, two prices
The Globe and Mail magazine follows the same hidden cost strategy as many other magazines...
AppliancesOnline: Hidden cost at the last step
When you try to buy appliances on AppliancesOnline, they sneak in a "3 Year Care Plan For Home" in your cart along with your item.
Microsoft: Nasty Edge Browser ad
When you try to download Google Chrome browser through Microsoft Edge...
Delta Airlines: Customers should always pay more
Delta Airlines forces you to upgrade from Basic to Main Cabin by using a dark pat...
HashiCorp: One plan, two prices
When you go to the plans page on hashicorp.com you will see that the...
Shutterstock: Terms and conditions apply
Each industry has its own dark pattern standards. Airline websites use...
Toronto Star: Price matters
We already have a diverse list of reputable newspapers such as The New York Times and The Economist, and we are thrilled to now add The Toronto Star to the mix.
Ryanair – when every page is a dark pattern
Ryanair Airlines is an excellent example of a company that will use as many dark patterns as possible...
Papa John's UK: Sneaky monthly subscription
When you use the Papa John's UK app, after placing...
StorageMart: Adds the cost without mentioning it to you
When renting a unit at StorageMart, customers are presented with
Shaw.ca: Sign up only by receiving promotions
When you try to sign up for free WiFi with Shaw.ca...
Bloomen: Flowers with additional charge during checkout
Many e-commerce websites in North America foll...
CarID: Hard upsell during checkout process
When you select the desired product on the carID website...