AppliancesOnline: Hidden cost at the last step
When you try to buy appliances on AppliancesOnline, they sneak
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Microsoft: Nasty Edge Ads
When you try to download Google Chrome browser through Microsoft Edge...
Delta Airlines: Customer should always pay more
Delta Airlines forces you to upgrade from Basic to Main Cabin by using a dark pat...
HashiCorp: One plan, two prices
When you go to the plans page on hashicorp.com you will see that the...
Shutterstock: Terms and conditions apply
Each industry has its own dark pattern standards. Airline websites use...
Toronto Star: Price matters
Our list already includes big newspapers like The New York Times or The Economist...
Ryanair – when every page is a dark pattern
Ryanair Airlines is an excellent example of a company that will use as many dark patterns as possible...
Papa John's UK: Sneaky Monthly Subscription
When you use the Papa John's UK app, after placing...
StorageMart: Adds the cost without mentioning it to you
When you buy a storage unit at StorageMart, you are
Shaw.ca: Sign up only by receiving promotions
When you try to sign up for free WiFi with Shaw.ca...
Bloomen: Flowers with additional charge during checkout
Many e-commerce websites in North America foll...
CarID: Hard upsell during checkout process
When you select the desired product on the carID website...
Autopartsway: Sketchy ads
Autopartsway is a great example of a disguised ad pattern. When you try to interact with any element on...
Dailylook.com: Subscribe, or you'll be shamed
This is a great example of Confirmashaming by Dailiylook.com. During your stay on the website...
Freepik: Misleading UI
When you try to cancel the Freepick subscription it will
Name.com: Look for a "surprise" in your cart
When you buy a domain name on name.com, on
Aer Lingus: Accept or leave
When you enter the Aer Lingus website, it greets you with a blocking popup that asks you to accept all...
The Economist: Tricky subscription cancellation
The same as The New York Times, The Economist uses
Scribd: Classic roach motel situation
The Scribd cancellation process is one of the most classic representations of the "Roach Motel"...
The Athletic: Difficult cancellation process
When you try to cancel The Athletic subscription on their website, they will take you...
Dropbox: 5 step subscription cancellation process
Dropbox's flow is one of the best representations of...
The New York Times: Call in to cancel your subscription
The New York Times successfully uses the Roach Mote...