As a team of designers and researchers, we are passionate about identifying dark patterns and unethical design examples on the internet. Our collection serves as a cautionary guide for companies, providing examples of manipulative design techniques that should be avoided at all costs. These patterns are specifically designed to deceive and manipulate users into taking actions they did not intend.

Dark patterns are subject to various laws in many countries of the European Union, United States, Canada, etc., with the specific regulations depending on the nature and context of the practices.

European Union

In the EU, several directives and regulations aim to protect consumers and create a fairer online environment:

These regulations collectively work to curb the use of deceptive patterns and ensure transparency and fairness.

United States

In the U.S., federal and state laws that address dark pattern practices include:


These laws and many others provide mechanisms to combat deceptive practices and protect consumers from misleading or unfair tactics. is inspired by, created by Harry Brignull, who coined the term "Dark Pattern" on 28 July 2010.

And as was stated by Harry on

The purpose of this website is to spread awareness and to shame companies that use them.

The world must know its "heroes."

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