As a team of designers and researchers, we are passionate about identifying dark patterns and unethical design examples on the internet. Our collection serves as a cautionary guide for companies, providing examples of manipulative design techniques that should be avoided at all costs. These patterns are specifically designed to deceive and manipulate users into taking actions they did not intend. is inspired by, created by Harry Brignull, who coined the term "Dark Pattern" on 28 July 2010.

And as was stated by Harry on

The purpose of this website is to spread awareness and to shame companies that use them.

The world must know its "heroes."

Read us on Telegram -