Lyft: The misleading 60% off
In the digital landscape, advertisers continually push the boundaries to grab our attention. A prime method for this? The promise of unbeatable discounts.
Bait and Switch
What's a bait and switch? This tactic lures users with an enticing offer, only to change the terms unexpectedly. The original promise often has hidden conditions, misleading users into commitments they didn't intend, eroding trust.