StubHub: Dark patterns in event ticket sales
In August 2024, the Washington, D.C. attorney general filed a lawsuit accusing StubHub of deceptive practices.
Fake Scarcity
What's fake scarcity? It's a marketing tactic that creates a false sense of limited availability of a product or service, pushing users to act quickly out of fear of missing out. This usually achieved by displaying misleading messages about low stock levels or high demand.