This is an excellent example of Confirmashaming by During your stay on the website, it prompts you with a popup that offers you a coupon code for $20 off. If you decide to decline the offer, you have to click on the X or the wording underneath the "Get Starter" button that is phrased in a way to make you feel bad declining the offer. It says, "No thanks, I don't want to look my best" which has nothing to do with declining the offer, so it puts you in a position that forces you to provide an email.