Delta Airlines: Customer should always pay more
Delta Airlines forces you to upgrade from Basic to Main Cabin by using a dark pat...
Misdirection
A flow or a UI element is designed in a way to trick your attention in order to distract you from the desired action (i.e. using smaller contrast color on primary buttons).
Ryanair – when every page is a dark pattern
Ryanair Airlines is an excellent example of a company that will use as many dark patterns as possible...
Papa John's UK: Sneaky Monthly Subscription
When you use the Papa John's UK app, after placing...
CarID: Hard upsell during checkout process
When you select the desired product on the carID website...
Autopartsway: Sketchy ads
Autopartsway is a great example of a disguised ad pattern. When you try to interact with any element on...
Freepik: Misleading UI
When you try to cancel the Freepick subscription it will
Aer Lingus: Accept or leave
When you enter the Aer Lingus website, it greets you with a blocking popup that asks you to accept all...
Scribd: Classic roach motel situation
The Scribd cancellation process is one of the most classic representations of the "Roach Motel"...
The Athletic: Difficult cancellation process
When you try to cancel The Athletic subscription on their website, they will take you...
Dropbox: 5 step subscription cancellation process
Dropbox's flow is one of the best representations of...