When you try to cancel your The Athletic subscription on their website, they take you through a process filled with dark patterns, such as Roach Motel and Misdirection.
The first step offers you the option to proceed with cancellation by selecting the secondary button "Continue to Cancel."
The second screen repeats the first one and makes you an exclusive offer using "Get Offer" as a primary button.
When you bypass the previous step, now it's time to respond to the survey and select what's the main reason for cancelling.
After the questionnaire, they make a final attempt to persuade you to stay, using strategically placed buttons that may distract your attention and make you click "I Changed My Mind."