When you try to cancel The Athletic subscription on their website, they will take you through the journey with dark patterns like  "Roach Motel" and "Misdirection."

The first step offers to proceed to cancellation after selecting the secondary button "Continue to Cancel."

The second screen repeats the first one and makes you an exclusive offer using "Get Offer" as a primary button.

When you bypass the previous step, now it's time to respond to the survey and select what's the main reason for cancelling.

Even after the questionnaire, they make the last attempt at convincing you to stay by tricky with buttons that are specifically placed to mess with your attention and force you to click "I Changed My Mind."