When attempting to cancel the Freepick subscription, customers are presented with a screen where they are asked to explain why they are cancelling. However, the primary button is labelled "Keep Premium," which is misleading and misdirects customers from their intended action of cancelling their subscription.

This is an example of a "Misdirection" dark pattern, where the design intent is to discourage the customer from cancelling the subscription.

Image by Tom Paulus