Users may encounter two dark patterns when attempting to download Google Chrome through Microsoft Edge, the default browser on Windows 11. The first is "Disguised Ads," as Microsoft interrupts the download process with advertisements for their own browser.
The second is "Confirmshaming," which is demonstrated through the language used in the pop-up window. The text is designed to manipulate the user's emotions and make them feel like they are currently making poor choices, and the call-to-action "Shop smarter now" implies that the user is currently shopping in a dumb way.
This type of manipulation is disrespectful to users, and companies should avoid using such tactics.
When searching for Google Chrome on Windows 11, users may be shown an advertisement for Microsoft Edge, which is not relevant to the search term. The ad is designed to be heavily visual and prominently features a button to download Microsoft Edge rather than the intended search result, Google Chrome.
This type of advertising is considered to be misleading, and companies need to be transparent about their advertising practices.