Each industry has its own dark pattern standards. Airline websites use heavy upselling tactics and misdirection; news websites use sneak-into-basket tactics.

The example we have here is Shutterstock. Stock image websites promote annual plans with monthly payments but don’t mention the cancellation policy on the plans page. All the details are hidden behind the “Terms and conditions” link.

On other pages, they don’t even include the “Terms and conditions” link on the card, but the terms are also applicable for these plans. You will have to pay cancellation fees if you want to cancel your plan after two or three months.

The main problem with Shutterstock is not the plan with these terms but the way they hide information that may affect a customer is considered a dark pattern.

Customers should be able to easily understand any rules and terms that may affect their financial situation.