Our list already includes big newspapers like The New York Times or The Economist. Today we got one more - The Toronto Star.

On the home page or even on the promotional page, they specifically promote subscriptions for $0.99 / week.

But when you land on the payment page, the “Today’s Total” is $3.99 + tax. Why the price has changed? As you can see, they provide more details about the plan, and it looks like the previous $0.99 price is now $3.99 a month plus tax for the first 6 month.

So the promotion is specifically saying $0.99 a week, not 4 weeks for $3.99. This is an amazing illustration of the Hidden Cost's dark pattern when the final price is completely different from the initial one.