London Zoo's ticket purchase process
Visitors looking to purchase tickets on the zoo's website might notice a dark pattern called misdirection, which is used to encourage donations.
Wish.com Confirmashaming dark pattern
Confirmashaming refers to the use of guilt or shame to influence a user's decision-making process when presented with a question.
Netflix's misdirection: Hiding the pricing tier
The company has recently come under fire for using dark patterns to mislead customers into paying for more expensive plans.
Which?: Classic usage of a Roach Motel dark pattern
"Which?" uses a classic dark pattern called the "Roach Motel" to trap its users and keep them subscribed.
Redis.com: "Free" ebooks
When you visit Redis.com to download one of their free ebooks, you will be presented with a form that requests your email address.
Amazon: How to cancel Amazon Prime subscription?
Amazon, a well-known company in North America, has been accused of using dark patterns in its services in the past.
Samsung: Forcing promotional emails
Samsung decides that you definitely need the optional item without providing this choice for you.
The Globe and Mail: One ad, two prices
The Globe and Mail magazine follows the same hidden cost strategy as many other magazines...
AppliancesOnline: Hidden cost at the last step
When you try to buy appliances on AppliancesOnline, they sneak in a "3 Year Care Plan For Home" in your cart along with your item.
Microsoft: Nasty Edge Browser ad
When you try to download Google Chrome browser through Microsoft Edge...
Delta Airlines: Customers should always pay more
Delta Airlines forces you to upgrade from Basic to Main Cabin by using a dark pat...
HashiCorp: One plan, two prices
When you go to the plans page on hashicorp.com you will see that the...
Shutterstock: Terms and conditions apply
Each industry has its own dark pattern standards. Airline websites use...
Toronto Star: Price matters
We already have a diverse list of reputable newspapers such as The New York Times and The Economist, and we are thrilled to now add The Toronto Star to the mix.
Ryanair – when every page is a dark pattern
Ryanair Airlines is an excellent example of a company that will use as many dark patterns as possible...
Papa John's UK: Sneaky monthly subscription
When you use the Papa John's UK app, after placing...
StorageMart: Adds the cost without mentioning it to you
When renting a unit at StorageMart, customers are presented with
Shaw.ca: Sign up only by receiving promotions
When you try to sign up for free WiFi with Shaw.ca...
Bloomen: Flowers with additional charge during checkout
Many e-commerce websites in North America foll...
CarID: Hard upsell during checkout process
When you select the desired product on the carID website...
Autopartsway: Sketchy ads
Autopartsway is a great example of a disguised ad pattern. When you try to interact with any element on...
Dailylook.com: Subscribe, or you'll be shamed
This is a great example of Confirmashaming by Dailiylook.com. During your stay on the website...
Freepik: Misleading UI
When attempting to cancel the Freepick subscription, customers are presented
Name.com: Look for a "surprise" in your cart
When you buy a domain name on name.com, on the last step, you will get the item "Advanced Security + Privacy" added by default to your cart.
Aer Lingus: Accept or leave
When you enter the Aer Lingus website, it greets you with a blocking popup that asks you to accept all...